About
BUILT BY SOMEONE WHO CARRIED THE NUMBER
A business and law degree, three acquisitions from the inside, two companies of his own, and many rooms.
Liron Kaplan has spent his career on the revenue side of the business, the side that carries a number and has to explain it. VP of Sales and Strategic Business Development at MIGVAN Technologies. International Sales Director at Variscite. Deal negotiations with Bosch, Philips Medical, HP, General Electric, Leica Biosystems, Swarovski, Mellanox, Bio-Sense and Precor.
At MIGVAN he helped plan and execute three mergers and acquisitions in three years, from inside the company doing the acquiring.
He then built two companies of his own, and now runs Apex Island.
M&A processes in three years, from the inside
Sales workshop participants trained
Sales kickoffs he helped produce
GETTING THE MEETING HAS NEVER BEEN THE HARD PART
From October 2012 to January 2013, as a law student, Liron launched and hosted Students Ask, a YouTube interview series with no production company, no network and no budget behind it.
In the run-up to Israel's 2013 elections he sat down with three of the country's most senior political figures: Naftali Bennett, Yair Lapid and Tzipi Livni. Two of them would go on to become Prime Minister.
He was twenty-something with a camera and a question list. He just asked.
THE ROAD HERE
- 2003 to 2006
MAMRAM
Israel's elite army technology unit. Liron founded its marketing team, and later co-founded the Mamram Alumni Association.
- 2007 to 2014
The degrees
A B.A. in Business Administration in 2010, and an LL.B. in Law, Government, Diplomacy and Strategy in 2014. As a student he researched Born Global companies (firms built to sell internationally from day one) and competed as a debater, representing IDC in the 2011 Israeli national finals.
- 2011 to 2017
MIGVAN Technologies
VP of Sales and Strategic Business Development. Three mergers and acquisitions in three years, planned and executed from the inside.
- 2017 to 2019
Variscite
International Sales Director. Hardware sold into engineering teams at Bosch, General Electric, Leica Biosystems, Precor, Mellanox and HP.
- 2019 to 2026
Bseller
Founded and ran for seven years: a GTM consultancy and training company working with the top tech brands in Israel: Cato Networks, monday.com, Salesforce, HiBob and more.
- 2020 to 2024
EQip
Founded a GTM SaaS reseller. Acquired by Direct Experts in 2024 and integrated as its applications department.
- 2024 to 2025
Direct Experts
VP GTM, a role he took on as part of the EQip sale. Built new GTM functions and grew the team from 4 to 12.
- 2026 to today
Apex Island
Training, GTM events and advisory. New methods and experiences, same expert
WHERE THE METHOD GETS TESTED
Liron works with startups in the Mamram accelerator, Quantum Innovation Center, Genesis and more. He has shared the same frameworks with local and global startup ecosystems: accelerators, hubs and founder programs. Early-stage teams are the hardest room to teach in. Nothing that does not work survives it.
BEFORE ANY OF IT
A professional basketball and handball player. Years of being coached, drilled and measured, long before anyone paid him to sell anything.
That is where the method comes from: process and performance, practiced until they hold under pressure. Sales teams do not rise to the occasion. They fall back on what they have rehearsed.
