03 · GTM Advisory
ANOTHER SET OF EYES THAT CARRIED A NUMBER
Hands-on GTM advisory for founders, CROs and VPs of Sales. I find where your pipeline can convert better and your team can grow faster, then build it with you.
Whether you close ten deals a quarter or two hundred, the question is the same: how much of this is repeatable? Most organizations have a motion that works some of the time, and no clear account of why. The work is making the parts that work predictable enough for the whole team to run them.
MOST SALES TEAMS DON'T HAVE A TALENT PROBLEM
They have a conversion problem. A process that leaks. Reps who hear "too expensive" for the fourth time this week and answer it the same wrong way every time. A new market that looks nothing like the last one.
Another motivational session will not fix that, and neither will more AI credits. What fixes it is working the actual motion, with someone who has run one.
Where the revenue actually leaks
FIND THE STAGE YOU'RE LOSING AT
Six of these show up in almost every team we open up.
Tell us which one is yoursNOTHING IS SACRED
- Pipeline health: where deals actually die, not where the CRM says they do
- Sales process: stages, exit criteria, qualification, forecast discipline
- Team structure: from the founder selling alone to a structured sales organization, SDR/AE split, ownership and coverage
- Hiring: attracting the right people to a growing team, scorecards, interviews, and who to hire next
- Onboarding: how new sellers ramp, and how soon they close their first deal
- Compensation: quota, commission and the incentives that decide what reps actually do
- Culture: the standard the team holds itself to, and what gets recognized
- Conversion: from first touch to signature, stage by stage
- Objections: the ones that cost you most, and what to do about them
- Proposals: structure, pricing presentation, and what actually gets signed
- Expansion: developing a new market or segment
- Partnership programs: building one or fixing one, partner selection, enablement and co-selling
- Tooling & AI: what to automate, what to leave alone
HOW IT WORKS
Diagnose.
Calls with you, your leaders and your reps. I listen to real deals and read the real data. Usually 1-2 weeks.
Prioritize.
A short, blunt findings session: what's broken, what it costs, what to fix first. No 60-page report.
Build and run.
I rebuild the pieces that matter with your team, then stay close while they run it, weekly or bi-weekly, for as long as it's useful.
Remote over Zoom, on-site with your team, or as part of an offsite. English or Hebrew. Israel, Europe and the US.
“LIRON DRASTICALLY IMPROVED OUR CUSTOMER ACQUISITION PROCESS, A REFINED SALES STRATEGY, AND NEW SALES APPROACHES FOR OUR MANAGERS. I LOVE WORKING WITH HIM.”
Itai Rogatka, CEO, bubbleDan