GTM Events · GTM Offsite
A GUIDED SPRINT TO YOUR NEXT MILESTONE
For GTM leadership, managers and frontline teams. One goal, and a program built entirely around reaching it.
WHAT IT'S FOR
You know what has to happen next. The offsite is where the GTM team goes to actually build it, away from the day job, in a room with someone who has done it before.
- A product launch
- Penetrating a new market or segment
- Starting a partner program
- Branding and brand identity
- Launching a new campaign
- Launching a new go-to-market motion
- Defining the playbook
HOW IT WORKS
A discovery call. You tell us the milestone and what has to be true to reach it. We work out whether an offsite is even the right instrument.
A designed program. Guided working sessions built around your goal, in the right order, with the right people in each one.
One or two nights away. Accommodation and experiences designed alongside the content, because the conversations between the sessions are half of what you came for.
WHAT GOES IN THE ROOM
Every offsite is built from scratch around the milestone, so no two agendas match. Sales training can be part of it, and often is, but it is never the point. Where GTM foundations need laying first, this is the session we usually start from.
Finding the focus
- Which GTM activity matters at your stage
- Which growth strategies belong at which level of maturity
- How to define and reach the right audience
Building demand
- The Demand Triangle
- Demand generation versus demand capture
- Lead sources and acquisition channels
- Mapping revenue channels across the growth journey
The common mistakes
- Hiring a BDR agency too early
- Leaning on AI for outbound
- Relocating to the US before commercial readiness
- Launching a partner program before the product can carry one
It also runs on its own, as a 90-minute talk or a 180-minute hands-on workshop, for accelerators and founder programs.
“Liron delivered a highly valuable GTM workshop for the startups in our Spark program. He demonstrated deep domain expertise, translating strategic concepts into clear, structured execution steps for early-stage founders.”
Yuval Asaayag, Operations and Marketing Manager, Quantum Hub