01 · Training
TAILORED TO YOUR MOTION. APPLIED ON MONDAY
Sales training built around your industry, your deals and your objections. In English or Hebrew, on Zoom or in the room.
WE TRAIN TO MOVE YOUR NEEDLE
Most sales training is generic. The examples come from someone else's industry, the role-plays come from a book, and nothing in the room resembles the deal a rep has to close on Thursday. Sound familiar?
We build the program after we understand your world and motions. We focus on your buyers, your deal cycle, your competitors, the objections that actually come up in the field.
That's why clients keep using the same word: tailored.
PROGRAMS
Discovery & qualification
Asking the questions that surface real pain, and disqualifying early instead of forecasting hope.
Handling objections
The specific objections your buyers raise, mapped, rehearsed, and answered without discounting.
Negotiation & closing
Principles, tactics, planning, and protecting price. How to track your own improvement deal by deal.
Outbound & digital hunting
Getting on the screen of buyers who ignore cold calls. Sequences, channels, video and AI-assisted research that still sounds human.
Sales management
Coaching, one-on-ones, pipeline reviews and forecast discipline, for leaders who were promoted for selling, not managing.
Partnership & channel motions
Building a partner program that produces revenue: profile, enablement, first-dollar path, growth plan.
Selling high-tech solutions
The difference between selling a product and selling a complex solution. Business models, buyer motivations, hardware and software.
Trust and authority
Opening new relationships and earning the right to advise, so the buyer asks for you by name when the project starts.
Value selling and demos
Presenting a solution like an expert. Showing value the buyer recognizes instead of touring the feature list.
Prospecting and ICP
Defining who is actually worth chasing, then finding the ones already showing buying intent in their digital footprint.
Multichannel outreach and video
Email, phone, social and video, each played to its strength. Including video messaging as the new foot in the door.
Pipeline and CRM discipline
A pipeline that reflects reality. CRM habits that survive a busy quarter, and forecasts leadership can use.
Sales tech, automation and data
The current tool stack, what to automate, what to leave human, and how to read the data the tools hand you.
Targets, goals and resilience
Owning a number without burning out. Setting goals, tracking them, and the mental habits that keep a team steady.
GTM foundations for founders
For founders starting founder-led sales. The common mistakes, the first motion, and the playbook that follows. Built for accelerators.
AI in the sales team
Where AI genuinely helps a seller, where it quietly hurts, and how to build workflows the team will actually keep using.
HOW PROGRAMS ARE BUILT
Diagnose.
We interview leaders and reps and listen to recorded calls, so the program is built around the moments where more of your deals can move forward, in your team's own language.
Design.
Modules chosen and rewritten around your motion. Real examples, pulled from deals your team is working right now.
Deliver.
Workshops on Zoom, at your office, or inside a retreat or SKO. Highly interactive; the team works on live deals.
Reinforce.
Follow-up sessions, manager coaching, and the tooling or AI workflows that make the new behavior the default.
“Liron built and executed an industry-leading Account Based Prospecting training program, tailored for monday.com's unique Channel Program needs.”
Roi Bar On, Then Partnerships at monday.com“His ability to tailor content specifically to the cybersecurity industry made a real impact on our sales approach. The team has already shared positive feedback on how these techniques are helping in conversations with partners and customers.”
Amir Levintal, CEO, Cylus“Very professional and personalized training and coaching. Hit the right nerve and tone.”
Thorsten Deutrich, VP Sales, GlobalDots“Liron demonstrated deep domain expertise, translating strategic concepts into clear, structured execution steps for early-stage founders.”
Yuval Asaayag, Operations and Marketing Manager, Quantum HubBeyond corporate teams
LIRON ALSO TEACHES PEOPLE ENTERING THE PROFESSION
Alongside corporate programs, Liron has taught more than 500 people to sell B2B tech and break into the industry, through sales development and customer success courses.
Tech Sales: Break into Tech
“Liron was the lead instructor for my SDR course at Jolt.io. He was a wonderful teacher and trainer, always engaging and challenging during the 5 month course. We were lucky to have him as an instructor to begin our sales career.”
Melinda Matkowsky
Director of Partnerships, Medivox Health
Tech Sales: Break into Tech
“Liron is a thought leader shaping the way Sales Professionals approach their craft. I cannot thank him enough for the training and confidence he gave me and my fellow classmates in our program where Liron was our main instructor.”
Scott Goldman
Business Development, Superlegal
Tech Sales: Break into Tech
“I completed a month-long sales training with Liron. Every step of the way he showed professionalism, advocacy, and humor. He guided us through the course with lessons and exercises that intrigued and challenged us while teaching us to think and speak like sales professionals.”
Idan Frenkel
Customer Success Manager, Odoro
Liron led the development of Jolt's sales development and customer success courses and was rated among its top instructors.
Get the full course guide
Six blocks, 18 sessions, 51 hours. Every session includes live simulation and exercises, some of them full cases built from prep work with your own reps. The same document we send a sales leader before scoping a program.
Get the full training course guide